ASSESSING THE IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE IN JORDANIAN SMALL AND MEDIUM INDUSTRIAL ENTERPRISES WITH INNOVATION AS A MEDIATOR

The use of total quality management practices aims to improve the organization's efficiency and competitiveness. Implementing TQM practices is fraught with challenges, especially in developing countries. It is important to improve the efficiency of organizations and workers as well as the quality of production

Abstract

The use of total quality management practices aims to improve the organization's efficiency and competitiveness. Implementing TQM practices is fraught with challenges, especially in developing countries. It is important to improve the efficiency of organizations and
workers as well as the quality of production, improve operational effectiveness, provide high- quality products, and improve overall performance, which are the goals of implementing Total Quality Management (TQM) practices. On the other hand, companies face constant challenges, such as the rapid rate of technological innovation, competition for superior product quality, pricing, and service quality, and consumer expectations are always changing, so it is important and required to apply total quality management practices. In order to maximize the benefits of
innovative solutions that improve organizational performance, the company’s long-term continuity
and success, and its competitiveness locally and globally.